Dun Laoghaire is a town of great historical importance, it’s a vibrant port, a centre for shopping, a visitor destination and it has a vibrant local community and trade organisation. It’s a hive of activity and the Council uses online media to promote activities and share information. The Council recently completed the Brand project, to act as a framework for change to assist in promoting the town as a great area to live, visit and do business in.
The Council uses Inspiration’s email service to direct people to the re-launched website, www.dunlaoghaire.ie This portal has been developed as a ‘one-stop-shop’ for visitors, local businesses and the local community looking for information on the town. The database is comprised of those who have opted-in for updates and news about Dun Laoghaire.
Inspiration also developed a website for Dun Laoghaire, see case study here.