Shannon Microcoil works with multi-national manufacturers across the globe to deliver specialist medical coils, manufactured to order. The company also offers Clean Room facilities and advanced manufacturing processes that meet the exacting demands of the Medical Devices and Pharma. Sector. As such, its marketing is very niche, targeting a small group of industry professionals.
Email is a non-intrusive tool, ideal for their busy target market who may not respond to other media. By building a relevant list of purchasing managers and technical professionals, the company can maintain brand awareness with email marketing activity. As with many industrial clients, purchases may be done on a once-off basis or there may be ongoing repeat orders; so the main priority is to ensure that the target market has easy access to the companys’ contact details when the purchase decision is in progress.