Ezine Support: Frequently Asked Questions

Account Settings (6)

How does the approval process work

We try out upmost to ensure that we can offer you and all or your clients a service that is most reliable. We do our very best to ensure that the service we provide is can never be abused by spammers, and that everyone else adheres to guidelines.

When do I (or my client) need to go through the approval process?

You will need to go through the approval process the first time you send a list of around 4,500 people or above. The process is quite straightforward.

Any client that is sending their own campaigns must obtain a separate approval. Even when you have been previously approved, when your client sends you a list of about 4500 or over subscribers, they must enter their own approval process.

When your list or a clients list grows to a large degree you will probably need to pass a new approval process. It’s a tiered system. There is an initial approved level and once this level is surpassed you will need to be re-approved.

However,you will not need to be reapproved that often, for example if your list is approved for 4,500 then you will not require approval again until the list reaches about 18,000. This is great because it means that until that level is reached you can send campaigns without any hold-up.

If you receive any abnormal bounces or automated complaints we will get in contact to help figure out what is happening and how results may be improved.

Starting the approval process

Step 1.  Create a campaign. Your content must be near the final stages of development.
Step 2. In ‘define recipients’ select the list or lists you would like to send it to.

If the total of the lists is larger than the level that you have already been approved for, you will see an alert at the top of the Ezine Snapshot. If no alert appears – you require no approval and are free to proceed with the campaign.

What is Sent to Me when I Sign Up Using my Email Address?

The email address you supply is used in different ways by ezine.ie:

  • Every month you get the ezine newsletter. This newsletter contains the latest tips on email marketing and digital marketing. In each of our newsletters we include a unsubscribe button so, if for any reason you want to unsubscribe, you can.
  • Once your campaign has been sent successfully you will be invoiced for payment.
  • If you lose your password or username you can enter your email address and a link will be sent to you which will reset your password.

Choosing a Password

For security reasons it is very important to have a good password that cannot be easily guessed. You should be able to remember it and not have to write it down.
Follow these steps:

  1. Make it about 8 characters long.
  2. Includes numbers and/or punctuation for example:  *&”$/
  3. Mix upper and lowercase letters.

Things to avoid when choosing a password

  1. Don’t make it a sequence of numbers, e.g. ‘2,3,4,5’.
  2. Try to exclude personal details from your password like your or your child’s birthday, phone number, employee/student number, your name or the name of your pet.
  3. Don’t create a password that refers to a hobby or pastime that you have. Also avoid favourite TV programmes/songs or any other topic or words that people identify you with. Likewise, avoid nicknames.
  4. Don’t pick first letters from each word in a written line of a poem or book. Cracking programs are advanced that they can decrypt these passwords.
  5. Avoid proper nouns such as places or people’s names.

Updating your details

Updating your user emails and passwords
You manage all changes to your email address and password from the Account Settings. Clients, however, need to visit a different section of the account to make changes to their details.

Follow these steps:

  1. On the top of any page click on Account Settings.
  2.  Under “Administrators in <Client Name>”, click the option to Change your email or password.
  3. If you are changing your account email address, edit it and click Save<name>
  4. After you have completed the last step, enter your existing password and in the space below enter your new password. Click the Save button to finish.

Updating client login details

  1. Open Settings and People – this tab is located at the top right of page.
  2. Under ‘People in <company name>’. You will see a link that you will need to click on to change your password.
  3. To update your account email address, simply change it and click Save. Click on ‘Change your password’, change it and click ‘Save’ if that is what you wish to do.

How to close your account

To close your account you go to the Account Settings section. Then you simply cancel all campaigns, and stop any further charges.
Steps.

  1. Open Account Settings.
  2. Click Close Account. This is on the right on screen.
  3. Tick checkbox and click permanently close my account.

Please note: It is possible to keep your account open but stop paying for the time being.  All you need to do is select ‘pay per campaign’. This way you can keep your account open and you will not incur any additional charges unless you send a campaign/run design or spam test.

If you have credits you haven’t used, these will be refunded. Simply contact us to claim the full refund.

Sent campaigns will remain unaffected if you close your account

If you decide to close your account please take a moment to give us some feedback. That way we can listen to any problems or difficulties you had, and continue to strive to improve our product.

Lists & Subscribers (19)

Permission to send – what this entails

Having access to an email list and sending emails to that list are two separate things. You need permission to send to a list.

You must agree to follow our permission policy. Unless you do this effectively you are sending spam.

You need to be up-front with everyone whose email address you add to your mailing list and you must meet their expectations.

What actually counts as permission?

If you bought or rented a 100% opt-in list. This does NOT count as permission. You cannot use any sort of third party list.

If subscribers have signed up through your website or through a store mailing, this counts as permission.

Send whatever it is you promised to send and don’t wait too long to email people for the first time.

Our Permission Policy

We have a very strict anti-spam policy. It is supported by our permission policy. It is important that you review this policy before you try to import your list.

There are certain email addresses that are not suitable:

  • Any purchased list of addresses from ANY source.
  • Non-specific email addresses. However, If you know the recipient that’s fine and permission is clear there is no problem.  Examples of these types of email addresses would be webmaster@anydomain.com or sales@anydomain.com.
  • Mailing lists or distribution lists. These are email addresses that mail to more than one email address. These lists go to more than one individual and permission has not been given directly. Sending to a list like this increases your chances of receiving spam reports.

If you go against these rules it is possible that your account may be terminated as this is against our anti-spam policy. Be sure to take a look at our guidelines before importing addresses.

How to Add a Subscribe Button to Your Website

Ezine.ie is a powerful email marketing platform that opens up new sales and marketing opportunities for SMEs. If you have already signed up to Ezine.ie a major goal should be to grow your email marketing subscribers list. Luckily our software has a tool to help. Built into Ezine.ie is an easy to use subscribing tool called the subscribe button. In this blog post we are going to show you how to integrate the subscribe button into your website.

Create a Subscribe Button for Your Website

Subscribe button

A subscribe button is simple way of encouraging your audience to subscribe to your newsletter. It can be used on your website or blog. When clicked, the subscriber’s button opens up into a form where you can gather your subscribers email and name. Follow the easy steps below to get the code required to paste into your website or blog.

  1. Login to Ezine.ie
  2. Click on List and Subscribers
  3. Click the button called “create a new list” to create a new list
  4. Click on the subscribers list to move onto the next steps

Subscribe to lists

grow subscibers

  1. When in the subscribers interface click on the link called “Grow your audience”.
  2. In the “grow your audience” interface click on the option called “A subscribe button”.
  3. At this point you can either copy the code displayed

subscibe button

 

  1. Or, customize your button by making it larger, changing its colour, giving it a new name or showing the amount of current subscribers to your list.

grab the code

  1. Click on “Customize the form” to change the formatting of the form.customize button
  2. The options in this area allow you to change the title, button name, language, summary and fields in the form.

customize button        11. When you are happy with the layout click “Finish and get the code” to receive the HTML code required for your website.

 

How to create a subscribe form in HTML

Our subscriber form generator will the HTML that you can copy and paste into your website. Make sure and decide which fields are required before you take the code and paste it in.

The form editor will load any changes made are reflected in the preview pane for you to see.

If you have several lists you’ll notice that there are other lists being shown in the editing pane on your left.  You simply tick the checkboxes of any fields you wish to include in the subscribe form. Any custom fields that are required will also be available for you to include in the editing pane.  Tick the checkboxes for the field that you would like to be included on the form.

In order to change the order of the fields on the email you can click and drag the fields to where you want them.  You click Get the code and the next step is too copy-and-paste the code into your website and you paste it in wherever you want to form to appear.

How to add a subscribe form to Facebook

It is easy to add a subscribe form for your company Facebook Page using our Facebook application. There’s both a branded version of the form and a white-label version of this form.

Anyone that signs up at Facebook is added directly to the subscriber list in your Ezine Account.

To start you log into your Ezine account and follow these instructions.

  1. Open the list that you want any subscribers to be added to when they sign up through Facebook using the subscriber form.
  2. Go to the right sidebar and click Grow your audience.
  3. From the ‘Grow your audience’ page click on Subscribe on Facebook.
  4. You will be prompted to log in to your Facebook account in the dialogue box that reads; ‘Ezine Subscribe Form….’
  5. Click OK in a second dialogue box that reads ‘Ezine Subscribe Form would like to manage your Pages’.
  6. Enter your Ezine account details in the form on the next page. Enter a username if you have one or enter your email address and then click Log in.
  7. Click ‘Add a subscription form to’ and select your Facebook Page.
  8. Use the Choose a list or Choose a client drop-down menus to select a client. Use the subscriber list the form connects to if you have more than one.
  9. In the subscriber list there may be custom fields that may be displayed. Just tick all the fields you wish to include in the form. The default messages can be customized.
  10. The set up is complete when you click on Save From. Now, click Go to my page.
  11. There is a final page which serves a confirmation that reads “Add Ezine Subscribe Form to …..” Click on the add button. Now the Facebook page will be loaded including the new subscribe form.

Is it possible to edit the subscribe form after it is installed?
You can edit the subscribe form. You can alter the confirmation message, introductory text and the subscriber list that is linked to the form.

These are the steps.

  1. Log into your Facebook account and open up the page
  2. Click Edit page and select Edit Settings.
  3. Click Apps in the left sidebar and this will display a list of “Added Apps” for the Facebook page.
  4. Click on Go to application in order to begin the set up process once more if needed.

Troubleshooting the Facebook Subscribe form
There may be some instances where the Facebook application will not install properly. In this page we offer some solutions to the common installation issues.

When browser cookies are disabled
There may be a problem adding the application to Facebook when the web browser that is being used has the third-party cookies disabled.

Solution: Change your web browser setting to allow third-party cookies to be accepted.

Other possible issues

  • Problem when reaching the final authorisation page – everything stops working.
  • Facebook stuck in a reload loop.
  • Instructions for setting up a Facebook page when one already exists.

Solution
This relates to Facebook cacheing causing installation problems and often the best solution is to try another web browser. If this doesn’t help try turning it off and turning it on again, as simple as this sounds it often works very well.

Adding required fields to your sign up forms and including validation

The only field in your form that is compulsory is the email address. You can leave out everything else and the sign up will go through. This is fine and it makes it very easy for people to sign up. But sometimes it is important to collect other information.

This post will tell you a way to make sure that certain necessary fields are filled in before the form is submitted.  To do this you use the jQuery Javascript library to make sure that this happens.

How to add subscribers to a list

It is possible to import subscribers from a file on your computer. You can also enter every subscriber’s details manually. We will show you how it’s done manually.

Note: You must always get the correct permission from subscribers before adding them to a list.  This is very important.

How to manually add subscribers to a list

If you haven’t set up a subscriber list you need to follow these steps.

  1. Open Lists & subscribers and find the right client in the account.
  2. Click on ‘Create a new list’.
  3. Enter a list name into the Name field  – choose a single or confirmed opt-in as the ‘List Type’.
  4. Finally, click on Create list. This will load a new subscriber list. On this list page there is a button to Add new subscribers located on the right sidebar.

If you are adding subscribers to an existing list, you must follow these instructions.

  1. Find the relevant client in your account when you open Lists & Subscribers.
  2. Click on Add new subscribers in order to open the list page of subscribers
  3. Copy-and-paste or type the subscriber details into the text box that is provided. You can have just one subscriber per line. You can also add email addresses but you must separate them with a comma.
  4. You will receive a prompt to match the subscriber list fields with the subscriber details. If it doesn’t exist you must create a new one,
  5. You simply on Finish adding subscribers when all the above is completed.

The import report will be displayed on screen this will show any information about the subscribers that you need to know.

How to import subscribers from a file

After you have received the correct permission from recipients, there are a large number of file formats you can use to import subscribers.

Accepted file formats

  • .csv files
  • Excel documents
  • .txt files
  • vCard files
  • compressed file formats (e.g.  ,zip, .rar)

Preparing the files
This handy to know before you try and import any files.

If non-English characters are contained in your list of subscribers you need to ensure that the file is saved using UTF-8 encoding before it is imported. Encoding options are offered by most text editors like Notepad when you save the file.

If you are importing an Excel file, you must ensure that all subscribers are listed on the same sheet. If a file with several sheets is imported only data from the very first sheet is imported.

Importing subscribers – steps

In order to do this you need a subscriber list to add them to. If you haven’t already created a subscriber list you need to do the following.

  1. Open Lists & subscribers and find the right client in the account.
  2. Click on ‘Create a new list’.
  3. Enter a list name into the Name field  – choose a single or confirmed opt-in as the ‘List Type’.
  4. Finally, click on Create list. This will load a new subscriber list. On this list page there is a button to Add new subscribers located on the right sidebar.

To import a file follow the following instructions

  1. Select the relevant client in your account click on Lists & Subscribers.
  2. Open the subscriber list page by clicking on the list name. Click Add new subscribers and the page will load for you.
  3. In order to import the file you can either Select it from your computer or simply drag-and drop it. (Internet Explorer does not support the drag-and drop function).
  4. You will be prompted to match your subscriber list field with file columns. If the field doesn’t exist you have an option to create a new one.
  5. Finally click on Finish adding subscribers when you have done all this.

The imported subscribers are now contained in your list and they will receive any future campaigns that you wish to send to that list.

Importing multiple value custom fields

To do this you need to format the data in your file so the custom field values have a ‘double pipe’ – || – between them.

Here’s an example:

Name, Email, Hobbies, Country
Simon Says, simon@says.com, Football||Playing guitar||Reading, Australia

The multiple value data on the example shown would be Football||Playing guitar||Reading, everything else will be the same separated by a comma when imported.

You can use the same formatting if your subscriber’s details are in a spread sheet program. Again you use the ‘double pipe’ to format your data. If you are exporting data you also use it.

Is it possible to import subscribers from a file that has no column headings?

You will be prompted during the import to match up columns from the file that you are importing from to correspond with the fields in your subscriber list.

The drop-down menu ‘Belongs to’ is filled with the default fields like name and email address. Any custom fields you may have created for this list will also be included.

If the file you’re importing contains custom field data that does not match with the existing fields, you need to use the ‘Belongs to’ drop down menu.  With this menu you select a new field type. Field types are of three categories (text, numeric or date). Once you have done this you give it a field name.

If I import duplicate email addresses – what happens?

If you are importing the same email addresses multiple time from a file, our software detects its and only one entry will made for each email address.

An ‘import report’ is generated once the file has been uploaded. This will be available for 10 days. Duplicate emails will be visible under the heading ‘Duplicates’. These can be exported to a CSV file when you click the Download all button.

It is possible, however to have multiple lists containing the same email addresses. If a campaign is sent to more than one list the system will spot the duplicated email address and each address will only get one email.

Is it possible to import contacts from another system?

In order to do this you export your contacts from the external data management system you use (CRM software). The subscribers are imported as a file.

The data can be exported in one of the following file formats:

  • Comma separated values files (.csv)
  • Excel documents (xls, xlsx, csv)
  • (.txt)
  • vCard files

If there is multiple value data contained in your file you may need to format it correctly.

Note: Subscribers must follow our permission policy. If names are imported or added against these rules and the Anti-Spam Policy immediate termination of your account may result.

Measures you can take to reduce your unsubscribe rate

There are two main reasons why your unsubscribe rate might be quite high.

One reason might be that you may not be targeting your audience in the right way.  If you are sending a ‘how to’ instructional email to a group who said they were interested in some promotion, or other, that you were offering, they will not be that interested and they may also unsubscribe. They may sense that your email is of no use or relevance to them.

The other possibility is that you may be sending too many emails. A simple rule of thumb is that you should not send more than one email every 10 days. The amount of emails you send may be dependent on the type of business you are involved in. If you are sending too many, you may need to reconsider the frequency of the emails you send.

Resubscribing an unsubscribed email

When an email address become unsubscribed by accident, it is possible to move the email address back to active status from your account.

If you have a subscribers express permission you can add them back to a list.

To reactivate an unsubscribed email you need to open the relevant subscriber list. You then click on the Unsubscribed tab. Tick the checkbox of the parties you wish to put back on the active emails list. Click Move.

What is the purpose of the unsubscribe page?

It serves as a confirmation page that displays when the unsubscribe link is used in the email campaign. It is a requirement of every email campaign must have. You must have an unsubscribe form link so every subscriber has the option to opt-0out of your mailing list. The unsubscribe form serves as confirmation that they have been unsubscribed.

You will have a default unsubscribe page, however this page is customisable.  You can make it look like the rest of your website in terms of design and feel.

What is the suppression list?

The purpose of the suppression list is that it acts as list of people who are not to be emailed. Each account has one and subscribers are added to this list because they have either unsubscribed or the emails that have been sent to them have bounced.

Inactive subscribers in your account are recorded as suppressed. This is to prevent emails from your campaign being sent to them. It will also keep your list sizes manageable.

Subscribers are added automatically but you can also add them manually.  If the subscriber unsubscribed using a form or unsubscribe link in an email, or mark one of your emails as spam they will be added to the suppression list automatically.

It is a good idea to add email addresses manually to ensure that you avoid unintended recipients. This can happen dwhen you import contacts directly from a CRM or another external system.

When people click the unsubscribe link, what happens?

Every campaign must have an instant unsubscribe link. One will be added automatically if you don’t add one yourself.

How the link is created.
In your HTML page and also in the plain text version there is an unsubscribe tag. When your campaign is sent every subscriber will receive their own individual copy of the email and the tag is replaced with a link that is unique to each subscriber.

The suppression list – its management and settings

Every account contains a suppression list. It is essential to record people who have unsubscribed from your campaign or who have bounced from your subscriber lists or they may have marked your email as spam.

It is also possible to add people to the list yourself, as well as remove them from the list.

By unsubscribing from a list a person’s name and email address will be removed from all other lists, by default. If an address is on your ‘newsletter’ list and on your ‘customer’ list, unsubscribing from one list will mean that customer will be unsubscribed from the other list also.

When someone unsubscribes their address is also added to the suppression list. This stops you form importing them accidentally back into your account.  If you like you can change the default behaviour so that when unsubscribe is clicked it will only remove the subscriber from one specific list and not all lists. To do this you need to go to Unsubscribe settings and use the radio buttons to change the choice.

How to add or remove suppression list email addresses

In order to access your account’s suppression list you go to Lists & Subscribers and then click on suppressed below your list. The Manage your suppression list page will now load.

If you wish to add email addresses to the list you must click on Add to suppression list. This is located in the right sidebar. Then follow the instructions listed on the page. If you intend to remove someone from the list you need to use the search tool also located in the right sidebar. Click into the checkbox right next to that address and then click remove selected and that address will be removed.

How to make sure you don’t email any subscriber who has marked your email as spam

We deal with this by removing permanently the subscriber. This is done automatically. This measure will save you from inviting another spam complaint.

Reports (3)

Use Google Analytics to track your email campaigns

Incoming traffic from email campaigns sent with Ezine can be tracked using Google Analytics.

In the Client Settings section for your client you can enable Ezines Google Analytics integration. After you switch it on all your new campaigns will be appended with Google Analytics tags for every domain that you wish to track.

Please note: Only the email campaigns and autoresponders that you created after you enabled Google Analytics will be able to be tracked.

How to set up Google Analytics tracking

To do this you need to link your website to a Google Analytics account using custom tracking code. When that is completed you simply do the following.

Open Client Settings and click Google Analytics integration – this is located in the right sidebar. You now need to enter the domain(s) you would like to track.

google-analytics

 

 

If you decide to track multiple email campaigns you must complete the ‘Campaign Source’ section as you can use this to apply a term more specific than ‘email’. Otherwise this is optional.

Email tracking tags

A tracking link from Google Analytics consists of the URL for the particular web page that you wish to track, This URL is followed by a question mark and UTM parameters. These UTM parameters identify information such as medium, source and campaign name.

Glossary

utm_campaign = the email campaign name

utm_medium = email

utm_content = the campaign  name plus a campaign identifier

utm_term = alt attribute (for images) or the link text

utm_source = this is only included if you supply a source term

Tracking individual links by keywords

A keyword that is used to identify each link is generated automatically. This keyword is the utm_term tag contained in the URL.  In text-based links the link text is used like so ‘Avail of our special offer’ becomes:

utm_term=Avail+of+our+special+offer.

With images, the alt text is used.

Enabling tracking in existing campaigns

If you wish to use Google Analytics tracking tags with autoresponders, draft campaigns you must refresh the campaign for the tags to be added.

Here’s how it’s done:

Draft campaigns or recurring RSS campaigns

With running RSS-to-email campaigns or draft campaigns under Create & Send > Saved Drafts there are two ways to refresh the campaigns.

  • Complete HTML campaigns – This applies if you imported a campaign from a web address or your desktop. First navigate to the campaign snapshot and use our in-app editor to update the HTML .
  • Template-based campaigns – If you chose the ‘Use one of my templates’ option when creating the campaign and you also added content using the in-app editor you need to open the content editor and make any change and save it.

By the way UTM stands for Urchin Tracking Module. It was rebranded in 2005 by Google and renamed it Google Analytics.

How to Access campaign reports with Google Analytics

If you have Google Analytics set up you can accumulate some great insights from your email campaigns and determine what traffic is being sent to your website. You will be able to observe and study what actions visitors take when they are on your site and also work out a strategy to ensure that they come back.

To find reports on a specific email campaign you need to log into your Google Analytics account and then click on Acquisition > Campaigns.

You may see your campaign name without having to click on it, If your email campaign is called March News clicking on this name will open the report for that campaign.

Note: Affiliate links, banner ads and clicks from a Google adwords campaign can come under ‘Campaign’ in Google Analytics.

If you are searching for a specific campaign type it is easier to filter by medium. To do this you simply open ‘Campaigns’ and then click Medium > email.

How to read the overview of the email campaign report

At the top of the report page you can see the campaign name below the graph you will see the number of visits the email campaign has generated and the number of pages viewed and the duration of every visit. Use the Explorer view to see the percentage of transactions or conversion that the email campaigns you have sent have generated.

It is possible to filter your reporting using specific keywords in your tracking links. To do this you filter the reporting for ‘Campaigns’ by clicking Other > Acquisition > Keyword

If you have two campaigns running such as version A and version B you can filter reports in Google Analytics. The version is added to the utm_content parameter:

utm_content=Avail+of+our+special+offer+Version+B+CID_2cagbf89bc1df30f678b9ac7fbce5356

Ezine reports on your phone or mobile device

If you are away from your laptop or desktop it is possible to use any web enabled device to check up on how your campaigns are performing.

On your phone or web enabled device you simply visit the login page and we will detect that you are on a mobile device and we will supply a mobile version to you.

Differences in the mobile version
Things are nice and simple in the mobile version. This is because of the smaller screen and more limited input options. You can expect fast access to your campaign reports. It’s easy to use, read and it is fast because the design and layout is built specifically for mobile devices.

What if I don’t see the mobile version when I login
This means that automatic detection hasn’t worked and we are doing our best to continually improve this. You can however go to your <site name > createsend.com/m and force the mobile version to load.

You can also use the full version on a mobile device if you wish. This can be achieved by clicking on the ‘switch to full version’ link which is located at the very bottom of the page.

Create & Send (25)

Glossary of all content tags

This is a list of all the many tags that are supported by Ezine.

Tag for the web version of your email.

This tag adds a link to a web-based version of an email. This can be very useful  for those subscribers who may have accessibility issues or are having trouble displaying HTML in their email environments.

Plain text email – [webversion]

HTML version – <webversion>your content</webversion>

Unsubscribe link

To put an unsubscribe link you need to use these tags. This link can be put anywhere in your email.

Plain text email – [unsubscribe]

HTML emails – <unsubscribe>content</unsubscribe>

Forward to a friend link

Adds a link that enables you to forward the email to a friend, or even to five friends at a time.

Plain text email – [forwardtoafriend]

HTML email – <forwardtoafriend>your content</forwardtoafriend>

Social Sharing

Here are the tags for creating a ‘Like’ on Facebook.

HTML –  <fblike>Image or text here</fblike>

Plain text – [fblike]

Twitter

HTML – <tweet>text or image</tweet>

Plain text – [tweet]

How to A/B test your email campaign

Anytime you setup a campaign, you can either choose to have a standard campaign where everyone on your subscriber list receives the very same email, or you can choose to run an A/B campaign. An A/B campaign or A/B testing is a means used to find out which of two different email campaign options work the best. You have two different options which are labelled A and B.

You send version A of the campaign to a small group and send B to another small group. You examine the number of clicks each option receives and decide which one has performed best for you and you proceed to send out that version to the remaining subscribers.

Any subscribers that have been added after the A/B testing will not be included in either campaign so it is important that these subscribers are targeted separately or they will be left out of your overall campaign.

Benefits of A/B testing

The benefits of A/B testing are manifold. You can test two very different email designs and determine which one results in the most clicks.  You can test two different promotions, – 20% off versus free shipping and determine which promotion is the most successful. You can test two different names in the ‘From’ field and see which generates the most opens. There are many more variables you can test with approach.

A/B testing is built into your account so it is easy to implement.  In any campaign there are three different areas you can test.

Subject line testing

Essentiallly this entails having two different subject lines for your two different email campaigns, A and B. You take a small group of your subscribers, maybe 15% – 20%) . You then wait for the results to come in. You can wait for these results for as long or as short a time as you feel is right, but give enough time for emails to be opened within a reasonable time span and don’t wait too long, as you could be doing something else.

When you discern which subject line has performed best you proceed to send that subject line to the remaining 80% of your email campaign subscribers.

From name and email test

To perform this test the subject and content are left the same for every email, however the ‘from’ name and the ‘from’ address differ. Again you monitor the amount of open and clicks each one generates. Whichever one you decide generates the most interest you send to the rest of the list.

The content test

Here you employ the same strategy and you send two different emails to a subset of your subscribers.  The difference may be in the design of the emails, or it could be a substantial difference such as the entire content of the email. It really depends on what you wish to test.

How to actually run an A/B test on a campaign

When you create a campaign two options exist  – regular campaign or an A/B split campaign.

Click on the A/B split campaign tab and your testing options will be visible.

There are three options Subject Line, Email Content and From Name  under the heading of ‘Test two versions of…’

There will be some extra fields that will appear depending on which option you chose.

The import process needs to be done twice – once for Version A and once for Version B.

The next step entails selecting the subscriber lists and then reaching the final settings for the test. You then need to specify who gets Version A or Version B and also how many get the best performing) version.

You use a slider to specify the sizes of each group; next step you need to take is to define from what data the winner is being selected from whether it is from most opens, most clicks on a specific link or most unique clicks.

The final step is to decide how long to wait before deciding a winner (this contest can last from just one hour to lasting several days) You may decide upon a winner at any time manually following viewing the data contained in the reports.

In the event of the A/B test resulting in a tie Version A will be sent out to the rest of the list.

Adding an unsubscribe link to your email

You must include an unsubscribe link that works with a single click on your emails. It is essential, Adding the link

Here are the instructions for adding an unsubscribe link to a HTML email.

In the source code of your email, the unsubscribe link is created when you put the following tags around words that want to use.

<unsubscribe></unsubscribe>

Here’s an example:

If you no longer wish to receive emails from Ezine  click here to <unsubscribe>unsubscribe

</unsubscribe>

For a plain text email you need to add the link shown below your email content. The tags will automatically be converted to an unsubscribe URL by the system. It will be unique for every recipient.

[unsubscribe]

Styling the link

It is possible to apply a style attribute to your unsubscribe link

In this example  you can make the font size of the unsubscribe link 12 and the link text blue.

<unsubscribe style=”font-size:12px; color:#4fb5e9;”>Unsubscribe</unsubscribe>

with this link to no longer receive any more emails

This inline CSS will automatically be added to the unsubscribe link.

Some recommendations

There are some do’s and don’ts when adding an unsubscribe link. Here are a couple of pointers.

Don’t put unsubscribe links in image maps. Not every email client can support image maps. Some clients will have their images disabled.

Make sure your unsubscribe link is in the same language as the email. The link is English by default and email campaigns that do not include an unsubscribe link will have on added automatically. You need to make sure that you add the unsubscribe link yourself manually using code shown above, it will then be in the same language as the rest of your email. This is an important requirement of the software and will also serve to avoid a lot of confusion for your email clients.

Adding or Forwarding to a Friend links to my Campaigns

Recipients can forward your emails to friends that they feel will enjoy, or be interested in your email.  They can do this with a Forward to a Friend link.

To use the forward to a friend link the recipient simply clicks on the link and enters the names and email addresses of the people that they wish to share the campaign with.

They can also include a message describing the why the email will be of interest/benefit to their friend. This generates a high possibility of the email being opened if the add a message field is used.

To add a Forward to a Friend link is pretty straightforward.

For Text email:

[forwardtoafriend]

For HTML emails 

<forwardtoafriend>your image or link text here</forwardtoafriend>

This link can be tracked for performance reporting. Any personalization tags that exist when an email is forwarded (such as name or email address) will still be in the forwarded email, and it will look just like the original email that was received.

It is possible to add inline CSS to your Forward to a Friend link

This is quite easy to do. You must add a style=”” attribute to the Forward to a Friend tag. That inline CSS will automatically add the inline CSS to every email for all your recipients.

An example of inline CSS would be the following piece of code.  It will give the text a font size of 12 it will also set the colour of navy blue.

<forwardtoafriend style=”font-size:13px; color:#300EB8;”>Forward this email to a friend</forwardtoafriend>

How can I use the dynamic content tags provided?

Personalized dynamic content enables you to send campaigns that are personalized to all of your subscribers.

Custom field data is changed and there are a set of rules that will be applied to the campaign using dynamic HTML content tags.

You may wish to send to customers two gender specific products for example. You can change the images, or a word in a paragraph, the actual content or the whole campaign can be different. You can only use dynamic content when you import a complete HTML campaign.

Adding mobile-specific CSS to your campaign

Having your campaigns optimized for smart phones and other mobile devices is essentialThis can be done by creating a different set of styles that will be used by the devices.

Emails with these styles will be able to adapt to the resolution of the screen that they are viewed on.

If you narrow the line-length of paragraphs they will be much more readable on a hand held device. This will also lessen sideways scrolling. Image dimensions should be reduced also.

The following CSS will declare your stylesheet suitable for mobile within your style tags:

@media only screen and (max-device-width: 480px) {} 

480px is the maximum screen width of an iphone display. With the curly brackets you can define  how the different style elements will look on a handheld device.

For example;

.headline  { font-size: 15px !important; }

The use of the declaration  !important  overrides any inline styles.

Creating and editing a plain text version of your email

You must have a plain text alternative for every email you send for the readers to use. It is relatively simple to have it, but many people overlook this.

Why do I need to have a plain text version?

Some recipients might be using older system, or their system is locked. If this is the case then they may not be able to view HTML. There may be accessibility issues involved and the user may prefer/need a plain text version of your email in order to be able to read it. Also, an email system can run faster when viewing emails through their plain text versions.

The readers own email server will give them the option of which version they wish to view

How to edit the plain text version

If you choose to create a text only campaign you simply type into the text box that appears after you have the campaign set up to edit the plain text version. If you have selected to send both HTML and plain text, after you have imported your HTML content during the campaign creation the same text box will appear.

When the campaign is based on a template there’s a slightly different process involved. When you use the WYSIWYG (What You See Is What You Get) editor to add in all your text content you will see a snapshot of your campaign. The next step – under the Content header there are HTML and Text lines, you click Update next to the text label. This will bring you into the text editing page. Paste in your plain text content. You can also use the Import it from your HTML option which is handy as it will save much time changing your HTML content into plain text content.

Can I add images or links to the plain text version of my email

Unfortunately this isn’t possible to achieve in the plain text version. All you can have is plain text characters. What this means for you is that you can’t make your text bold, include a logo, or make your links active.

The reason for this is because plain text doesn’t have any markup capabilities whatsoever.

However, you can create a very simple HTML version. This version will be able to format fonts and lets you add a couple of images and links. It will still look like a text document. Please note that you will still need to include an actual plain text version without any markup for people who won’t or can’t view the HTML.

How to test the plain text version of your campaign

All HTML campaigns are multi-part emails. They will include the plain text version for people who either can’t view the HTML version or for whatever reason choose not to. While it is important to test HTML emails it is also very important to test the plain text version also to make sure that is ok too.

Testing in Gmail
If you need to see what the plan text version looks like in Gmail – send a test email to yourself (set up a Google gmail account if you do not have one already) . You then click on the ‘More’ drop-down menu and select Message text garbled. This will then open the plain text version of the email.

Thunderbird
Click on View > Message Body As > Plain Text after selecting the test email.

Apple Mail
Click on View > Message > Plain Text Alternative.

How to Import a campaign from your computer

If you have an existing email campaign stored on your computer it is possible to import it. There are two ways to do this.

The first step is to set up a new campaign. You click on the Create & Send tab and click on Create a new campaign. Follow the onscreen instructions.

You will receive a prompt to select a format for your campaign; here you click on Import my own design

Then click on Next. You must upload your files from your computer on the following page by clicking Browse.

Finally, you click on Get my campaign

TheHTML page

This is the .htm file that is created for the campaign when it was initially designed. Click and Browse to select the file from wherever you have it stored on your computer.

Please note that by ticking the checkbox underneath the ‘Browse’ button you can move all your CSS inline. This prevents the CSS being stripped out of your emails for some of your campaign subscribers.

Any other files that are needed for the campaign such as CSS or images MUST be in a zip file. For some campaigns this will not be necessary, again you click on Browse to select the .zip file and click Get my campaign and this will import your files. There will be a notification when this process has been completed. Underneath the notification there are two options – preview this campaign or send yourself a test email.

How to zip a file

Zip files are a format for compressing files into one file which makes it more suitable for archiving or distribution. Why we zip files in this case is to import all the files needed for your campaign, except for the HTML file. These files will be imported as one single file.

Windows

Find the folder or file you need to compress. Right-click it and select Send To > Compressed (zipped) Folder. Couldn’t be simpler!

Apple Mac

Locate the folder or file you need to compress and select File > Compress.

Linux users may have noticed problems with .zip file create with Ubuntu GUI zip tool. If you are experiencing problems with your image files you need to try zipping the files using the command line instead. This form of zipping is more compatible.

How to import a campaign from the web

Importing a campaign from the web is not all that complicated. There are two ways to import an existing email campaign, one  way is to have an already fully designed and ready to send campaign. You import the campaign from a URL and you have it hosted online.

The other way is to upload the files from your computer (link)

Importing the campaign from the web

You need to set up a new campaign by clicking on the Create & Send tab and then clicking Create a new campaign.  On-screen instructions to set up a ‘Regular campaign’ will appear. Follow these instructions.

Under the Regular Campaign tab you give the campaign a name. You will then be prompted to select a format for your campaign; you then choose Import my own design and click Next.

In the http:// field you then enter the campaign URL. When you click Get my campaign, the HTML files and all other files that are needed for the campaign are fetched from your server and are copied to our server. The HTML file is checked for any issues. If any issues are found within the code will be detailed on screen.

If there are issues detected you can use the in-app editor and select ‘Let me re-import or make a quick change’. The next step is to open the Edit my HTML tab and your code will be displayed for you to correct.

Is it possible to send attachments with my email campaigns?

Unfortunately this is not possible. Attachments cannot support attachments. This is so for several reasons.

  • To ensure that no viruses are sent and spread through the attachments
  • To stop large attachments slowing connections and aggravating subscribers

If there is a file that you’d love to give to your subscribers/customers, the recommendation is that try hosting it on your own server and have a link to the file within the email itself. This ensures that your subscriber’s inbox is not full of attachments that are undesired.

How to turn off link tracking and image downloading

We will automatically convert all your links and download all your images when you import content into your account. This way they can be easily tracked through the reports.

It may be possible that you do not wish for use to do that. If you have a dynamically created image that is different for every recipient we have a way of disabling this.

If you want to leave certain parts of your email alone there are a couple of simple attributes that you can add to your code. You add either cm_dontimportimage or cm_dontconvertlink attribute to your link or image tags. Here is an example of turning of image reporting;

<img src=”http://www.ourserver.com/filename.jpg” width=”15″ height=”25″ alt=”alt text here” cm_dontimportimage>

Here’s an example of code for turning off link tracking;

<a href=”http://www.ourserver.com” cm_dontconvertlink>this is a link</a>

Can I send a campaign that contains non-English characters?

Sending a non-English email is not very different from sending a regular campaign in English. There are, however a few extra points that need to be considered. On is that of character encoding – this defines the character set you will use in your email campaign,

There are several encoding standards that exist in the web. Each of these covers character sets that do not use the Latin alphabet. One of these would be simplified Chinese (GB2312). Campaigns are sent in UTF-8 with this system.

There are very good reasons for using UTF-8.

  • It is well supported by email clients. (Hotmail, however offers poor UTF-8 support so ISO-8859-1 encoding is used when sending to subscribers using Hotmail.
  • A lot of character sets are covered. It works well with Chinese, Greek, Vietnamese, Korean, Arabic, Hebrew, Latin American and African symbols and many more.

Using UTF-8 in HTML emails

You must use the following meta tag to set the encoding to UTF-8.

<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />

You must set the file encoding to UTF-8 (Unicode) when you are saving your files. This is usually done under “Save as”. If your HTML editor will not allow you to do this you need to open your file in Notepad or TextEdit and then proceed to save it using UTF-8. This is an important thing not to get wrong or it can result in non-English characters being garbled anytime you close and reopen the files.

Another area in which character sets can cause problem is in your recipient’s names, custom field data and email addresses.  To combat these issues you need to do two things.

  • If you are importing from a file you must ensure that the file is saved in plain text that is UTF-8 encoding.
  • Your subscribe forms need to be in UTF-8 encoded pages.

Some of my characters are being converted to garbled text when I use a non-English language

The universal UTF-8 encoding standard is used to store subscribers and your campaigns are sent to this also.

If your campaign formatting is getting changed you must make sure you set all of your document encoding to UTF-8. This is the meta tag that enables you to do this:

<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />

You also must make sure that your HTML file is saved using UTF-8. You may need to open your HTML file in a text editor if your HTML editor doesn’t support this.

Scheduling a campaign to send later

This is the last stage of any email campaign – scheduling it to be sent. It can be sent immediately or you can decide to send it at some future date, it’s up to you.

On the Send now page you simply hit the Schedule icon.

A date and time will pop that you can set for your campaign to run. You then click on Schedule this campaign.

Scheduling campaigns to send in different timezones

If you are scheduling a campaign and have a certain time and date in mind you may also choose which time zone to apply.

This is normally the final stage when creating an email campaign. You go to the ‘Schedule campaign delivery’ page and you click on the Schedule icon an option will appear for which time zone you desire to send your campaign in. Finally you click on Schedule this campaign

How to resend a sent campaign

Any campaigns that have been sent previously can be duplicated and resent whenever you need it. You may need to edit some of the content to accommodate different groups on your subscriber lists.

There is an easy way to do this:

  • Open Create and Send and in the sidebar on the right of screen click on Resend a sent campaign. This loads all of the previously sent campaigns. You will be able to look through them on a new page.
  • On the right hand side you click edit and you can now duplicate the sent campaign.
  • A new page will load. This is the Saved Drafts page. Your campaign that you sent previously will be added to it. New recipients have to added. Click on the campaign and open it.
  • On the snapshot page there will be edit buttons. Click on Define Recipients – select the recipients you wish to add to the campaign.
  • Click Next
  • Click on Test and define delivery

Duplicating a draft campaign

You can duplicate a draft email campaign multiple times. This can be handy if you need to use the same campaign to several different groups. You can make very small changes to each one for different recipients.

Here’s how to do it.

Once you have created the initial version, you follow these steps:

  • Open Clients – choose the relevant client from the list.
  • Click on Create & Send, hover the cursor over the draft that you have saved that you wish to copy.
  • Click on the duplicate icon

This duplicate will be added to your saved drafts, but will have ‘(copy)’ added to the campaign name.

Once the duplicate  is created you click on the campaign name to view the snapshot page:

Setting up your first email campaign

These are instructions for setting up your first email campaign with Ezine. In order to get started you must open Clients on the top of your account page and click on the client name you wish to create a campaign for.

Some of our customers have only one client name in their account as they have set up Ezine for their own personal use. It is also possible that a client may have over a hundred clients, all of whom may be customers of theirs.

Defining the campaign and sender details

To do this you must open the client’s Create & Send tab. You then need to click on Get Started – if this is not your first campaign the option will Create a new campaign. You then follow the instructions onscreen to set up a ‘Regular ‘campaign.

You will need to consider the email address entered for “Who is it from”, because any replies will be sent to that address.  You must click on the link to use a different reply to address in order for replies to be sent to a different email address.

Selecting the format for the campaign

There are 3 options for selecting the format for your campaign.

  1. Import
    If you have already created a HTML page which is designed and is ready to be used you simply upload it to you account using the import option on the Import page.
  2. Using templates
    If you want to create your campaign using templates you simply click on Templates. This will require setting up a reusable email template for a client. Templates can be imported or built, you need to select one of the options on the page.
  3. Plain Text

How to make sure you don’t email any subscriber who has marked your email as spam

We deal with this by removing permanently the subscriber. This is done automatically. This measure will save you from inviting another spam complaint.

I don’t get my own emails. Why?

Sometimes you can send yourself an email through a campaign along with your other recipients and not receive it. Test and final email sends can suffer from this. The good news is that it can be fixed.

When the email does not arrive it is possible that it may have been filtered into a junk folder.

Some test emails may never arrive. If the sent email the ‘from’ address has the same domain as the ‘to’ email this can be a problem. But do not worry about your recipients as their email addresses are not the same domain as your ‘from’ address.

To make sure same domain emails get through you must get your email administrator or IT person to let emails from the email tool get through. In order to do this they will need to know the IP Addresses you are sending from.

The design and spam test. How it works.

There is a testing tool that is built into your account that will show you what your email will llook like in all major clients. You can test the email before you send it. The campaign will also be run through all the spam filters. This is a measure in place to see if there is anything that could possibly prevent delivery of your campaign.

To run a design and spam test on any draft campaign you open Create & Send and then click Run a design and spam test. A new page will load and then click the Run a new test button. This will display all your draft campaigns – you simply select the campaign you wish to test.

The ‘Fiklters Passed’ column displays the percentage of spam filter testing your campaign has passed. The design and spam test generates multiple screenshots of what your campaign will look like in over 30 popular email clients. It can also display what it will look like with one email client through different web browsers.

The reason your design test screenshots may not be loading

After you run a design and spam test there are screenshots that are generated. These screenshots come from over 30 different email clients. They serve to show you how your email will look when it is delivered. A third party generates these screenshots and sometimes our service cannot access them.

When a email client is inaccessible it is usually because of software updates that are taking place which may cause temporary downtime.

We will notify you of any inaccessible email clients as we continually monitor their availability.

It is, however possible to manually test an email client yourself. This entails setting up an account and sending a test email to you.  As a screenshot becomes available we remove the warning and you will receive the screenshot.

In order to check the completion of a test open Create & Send > Design and spam testing. It is here you can see the most recent tests.

Sharing your campaign with Twitter and Facebook

Friends and followers can easily share your email with friends or family by adding image or text links to your campaign which will allow them to share the email on social media.

Social media links are also created for each of your campaigns enabling you to share emails with your own followers.

How to share an email campaign

Option 1 – Adding it to source code

As soon as an email is sent you open your campaign report page. Next step – click the Share Campaign button. Then you get the URL for the email that you wish to share with your friends/followers.

Facebook and Twitter share options will then appear on screen.

You can also add a Facebook ‘Like’  button on your email. You add the <fblike></fblike> tag to the source code. This can go into the header, footer, or body or alternatively you can have it in several locations throughout the email.

This is what it should look like:

<fblike>Like this on Facebook</fblike>

For Twitter the tags work similarly;

<tweet>Share this on twitter</tweet>

The ‘Like this on Facebook’ text will be a link – an option to like the campaign.

Option 2 – Adding it using a content editor

In the content editor you click on Insert > Social sharing on the editing toolbar. You can then drag or drop Tweet or Like button to the desired position,

You can see who has shared your campaign by accessing the social sharing and forwards report which tracks the campaigns social media performance.

If your campaign is taking a long time to send should you hit send?

The simple answer to this is no. Your campaign may be in a queue following a number of larger campaigns. It may have to wait for those campaigns to be delivered. Go to the Reports section in your account and check if your campaign is listed as Currently Sending . If it is still listed it will be sent out soon, so don’t worry!

You will receive an email as soon as your last email is sent and then you can start viewing your reports. If you have waited more than an hour and your campaign is still queuing, please get in touch with us.

Advanced (2)

Ezine.ie API

The API is simple to integrate your ezine account with all your other applications.

It allows you to add and remove subscribers. You can also update their details and create and send email campaigns through the API.

Here is some information to get you up and running using the API.

Getting the API Wrapper

The first step we recommend is getting an API wrapper.  This is available in many languages.

This is a guide that will enable you to be competent with the API and start building things with confidence!

We have wrappers available for Python, Ruby, Java, PHP, Objective-C and Perl. These all work perfectly with the API with full functionality.

After selecting the API wrapper the next step is to select the area of the API you intend working with (Campaigns, Account, and Clients etc).  For anyone looking at creating their own solution or for more information on the functionality of the API there are details below.

Authenticating your API with OAuth

The OAuth 2 protocol is used when other applications or websites need to request authorization to an existing Ezine.ie account. The account username and password are not required for this.

Using OAuth is the more popular than using Basic Authentication with an API key.

Registering an Application

You need to register an OAuth Application in order to authenticate using OAuth.  The steps involved in this are:

  • Sign into your Ezine.ie  account
  • Go to account settings
  • On the right hand side of screen select Manage connected apps
  • Then you will be asked to register your OAuth app, by entering a few details

When the app has been registered a unique, individual Client ID and Client Secret is allocated. These two details need to be specified when API wrappers are being used. If you do not use the API wrappers, you’ll still require these details when access tokens are requested.

What IP addresses does Ezine use that I should whitelist?

You may find that a small number of your clients are not receiving their campaigns. You must ask their mail administrator to whitelist the IP addresses on this page. This will ensure that the emails are let through.

More delivery servers may be added in the future and therefore these IP addresses are subject to change. We update this page anytime any changes occur.

Ezine IP addresses

These are the IP ranges that we deliver to currently:

  • 27.126.148.96/27
  • 27.126.147.96/27
  • 27.126.146.96/27
  • 205.166.177.0/24
  • 204.75.142.0/24
  • 203.55.21.0/24
  • 103.28.42.0/24

Some of the IP addresses below may be used in the future for the delivery of outbound mail

  • 103.28.40.0/22
  • 180.189.136.0/22
  • 184.106.86.128/28
  • 184.106.87.160/29
  • 184.106.87.168/29
  • 203.55.21.0/24
  • 204.75.142.0/24
  • 205.166.177.0/24
  • 206.72.127.0/24

Billing (3)

Can I use my debit card to pay for services?

Yes. Ezine accepts both credit card and debit cards for payment. Debit cards have been used by many customers without any issue but ultimately any problems with transactions by debit card lie with your bank or card provider.

One way of finding out is to try it when sending a campaign. We’re are sadly not able to tell you in advance.

My credit card is being declined. Why?

If your card is being declined when attempting to pay for a campaign it may be one of several reasons.

It is important to understand that the ‘declined’ message is originating from your bank or card provider and not from our software when we attempt to take the charge.
We do not receive any information or details as to why your card is declined or what measures you can take to remedy the situation.

The most common causes according to banks for a card being declined are;

  • If you are using a debit card and your bank won’t allow the transaction on the debit card.
  • Your credit card number and expiry date have been entered incorrectly, in this case you need to check it and enter it again.

What steps can I take if my bank is declining my transaction?

The first thing you must do is to contact your bank and find out why your payment is being declined. It may be possible that the bank has denied transactions because of anti-fraud triggers which maybe stopping payments.

Sometimes it may take a few calls to a bank to determine why a transaction is being declined. It is common that the cashiers or support people will not be able to tell you why.

We, at our end, can only check that your payments are going through ok and whether we can receive and process the payments effectively at our end. We will do our best to advise you and do our best to help you out with any issues you may be experiencing.

General (4)

Glossary of all content tags

This is a list of all the many tags that are supported by Ezine.

Tag for the web version of your email.

This tag adds a link to a web-based version of an email. This can be very useful  for those subscribers who may have accessibility issues or are having trouble displaying HTML in their email environments.

Plain text email – [webversion]

HTML version – <webversion>your content</webversion>

Unsubscribe link

To put an unsubscribe link you need to use these tags. This link can be put anywhere in your email.

Plain text email – [unsubscribe]

HTML emails – <unsubscribe>content</unsubscribe>

Forward to a friend link

Adds a link that enables you to forward the email to a friend, or even to five friends at a time.

Plain text email – [forwardtoafriend]

HTML email – <forwardtoafriend>your content</forwardtoafriend>

Social Sharing

Here are the tags for creating a ‘Like’ on Facebook.

HTML –  <fblike>Image or text here</fblike>

Plain text – [fblike]

Twitter

HTML – <tweet>text or image</tweet>

Plain text – [tweet]

What is included in my free trial?

It is free to create an Ezine account. We won’t ask for credit card details. It is not a free product but you can try it out for free.

Send to up to 5 people for free
If you send a campaign to 5 or less people it is completely free. Under ‘Lists & Subscribers’ add you own address and maybe a couple of colleagues. Click on create and send your first campaign and select that list absolutely free.

You can set up as many lists as like for free and you can also create sign up forms to collect new subscribers for those lists. The API can be used to manage the lists.

The campaign and subscriber reports are included in your five people or less campaigns. You will be able to see how well the campaigns work from these reports. Testing Ezine costs nothing. There is no expiration date and your account will exist for as long as you require even if you don’t pay anything. Once you decide to start a real campaign all you have to do is choose a subscriber list and we’ll request your payment details. As you test you can gain a real feel for how Ezine works.

Avoiding looking like a phisher

Some clients have phishing detection built into the software itself. Phishing entails an email that is sent that tries to fraudulently attain information from someone by pretending to be someone else. Most people have received a few phishing scams over the years looking for bank details or PayPal account information.

AOL version 9.0 and Mozilla Thunderbird have phishing scam detection. This will impact on how you design your email.  The email client looks for a link in your HTML campaign where the display text is a URL and determines whether the displayed link is different from the actual URL. If this is the case, the email is flagged as a phishing scam and user will be alerted.

It is important to remember that we change all the links in your HTML campaigns. This is how we can track links for you. This can be a problem and may result in your email being flagged as a phishing scam because of the change.

The good news is that there is a solution to this problem. In order to avoid looking like a phisher you must avoid using a URL as the display text in any HTML emails you send. For example if you use the following code;

<a href=”http://www.oursite.com”>Have a look at our website</a>

Even though we’ll change it to something like this:

<a href=”http://yourname.cilx.com/.aspx/l/14202/0/www.oursite.com”> Have a look at our website</a>

The similarities in both ensure that you will never be identified a potential phisher.

How data is kept private, backed up and secure

The privacy and security of your data are of the upmost importance to us. Your subscriber lists, credits cards and email campaigns all need to be safeguarded. We employ a variety of measures to achieve this.

Software security
Our software is tested regularly and our firewall is updated at regular intervals. We have software programs in place on all of our servers that ensure that access is restricted to users.

Access restrictions protect the databases and sensitive and key information such as passwords are encrypted when stored. Throughout the application SSL (HTTPS) is used. Sensitive personal information such as credit card details is not stored on the system, instead they are securely held by our chosen payment provider. External security experts regularly test and thoroughly check our security measures and suggest new methods that can be used to increase data security. We implement any required changes after every review takes place.

Backup measures
A backup server constantly mirrors your data this is done in the case of a significant systems failure we can switch to this live back up of your data without any loss.
If a disk fails suddenly we have redundant backups so that no data can be lost. We can perform a full recovery of all data in the event of a full system failure.

We take every measure to keep your data secure and safe and fully understand how important you data is to you and your subscribers.

Privacy
We never give or sell access to your data to a third party. We do not use it ourselves except to provide you with the email service. More information is provided in our privacy policy. (link)

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