For Really Successful Email Marketing, Go Local
Email marketing can make a huge difference to the success of any business. Get it right and the benefits can be huge, far outweighing your initial investment. However, get it wrong and it could be costly both in terms of money and your reputation. Which is why it’s so important to get the right people for the job.
That means hiring people with knowledge of your business, your niche, your marketplace and your competitors. You need to know who you’re working with and they need to know you. And that sort of know-how can only be sourced through a local email marketing company.
So, while it might appear to be the cheaper option to outsource overseas, in the long run, it could cost you more. Quite simply, you won’t see nearly the same return on your investment, as with a local email marketing company.
Local expertise can make all the difference
An overseas marketing agency isn’t going to have access to the local expertise you need for effective email marketing. Before you even consider expanding into other territories, it’s important to get your domestic market right, and no one understands the playing field, the economic climate and the market conditions better than a local email marketing company.
Do you really know who you’re dealing with?
Of course, there are other benefits of going with a local marketing firm. Perhaps the most obvious is you know who they are. You can research their track record easily. You might know other companies they’ve worked for. Maybe you’ve even been impressed by a piece of their marketing that’s come your way. If need be, you can go and see them directly. You can put a face to the name and build a real-life working relationship. And, as everyone in business knows, a good working relationship is the basis of getting good results.
Oops! When the unexpected happens
It’s difficult enough to plan for the unexpected, but when you’re dealing with an overseas marketing company, you’re throwing a host of other variables into the mix. There’s more that can go wrong. You will almost certainly deal with time differences, odd working hours, language barriers and cultural issues. IT systems, software and communication interfaces may not be compatible with what you’re using. At least, with a local company, you know support isn’t far away (and you won’t be waking someone up in a different time zone).
Finally, with a local email marketing company, there’s more accountability. They want you to refer them to other local companies, so they’ll be prepared to go the extra mile to make sure you get the results you want.
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