The Snapshot

• Email marketing is an ideal platform for upselling
• Special offers can help to increase sales
• Be creative with your email marketing campaigns

Would you turn down the opportunity to increase your sales performance? Didn’t think so! With email marketing upselling you can access previously untapped leads that can help drive new sales to your business.

Not only is it easier to upsell to existing customers but it is also cheaper. Repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. Source: Bain and Company.

Let’s explore how you can upsell to your customers through email marketing.

Special Offers for Existing Customers

Reward your customers for their loyalty with special offers. Special offers exclusively for your current customer base will make them feel special and give you an opportunity to upsell your products.

In your email make it clear that the special offer only exists for your most loyal customers.

Personalized Product Recommendations

Your email list may have been created from email subscriptions or account information on your website. Either way the list should contain some basic information about your customers such as name and gender. Once you have this data you can create two separate subscriber lists, male and female. This creates a more targeted approach to upselling and will allow products to be recommended based on gender if appropriate for your business. Email lists can be segmented according to the criteria most relevant to your customer base and product or service offering.

Creative Upselling

Don’t be restricted by what the traditional structure of your sales and marketing team. If you are sending a marketing email think of ways to integrate related products to the design. Related products could be accessories or other related products that might capture the attention of your audience.

Be Seen, Be Visual

When upselling, remember that good images are a vital component. Visually attractive and striking images can grab the attention of your audience and encourage them to be open your email.

Future Design Trends

With over 425 Million global users Gmail is the most important platform for B2C email marketing sales. Gmail is currently testing a new tab design specifically for email promotions. The new design would make eye catching images central to the success of email marketing upselling.

Email marketing upselling can be integrated into your sales channels easily and most importantly, cost effectively. If provides additional value to your company with minimal effort required.  If you are already connecting with your customers through email marketing, why not try upselling in your next email send?